I read this comment over and over again from self published authors and it drives me crazy every time I read it. It should read, “I don’t sell many books on Apple, B&N, Kobo, Sony or Diesel because I can’t be bothered promoting my books anywhere else other than Kindle.”
Smashwords is a distributor of ebooks, but after self published authors add their books to the Smashwords Premium Catalogue, they seem to expect, as if by some kind of magic, that their books will sell. While lazily filling their social media feeds with links to their books on Kindle, most Indie authors can’t be bothered, or don’t even know how to promote their books on other retailers.
Simple question. How many know how to create a link to their books on the Apple iBooks Store? For those who don’t know, perhaps a look at Apple’s Link Builder might help.
Second question. What percentage of self published authors’ book promotion is linked to Amazon?
I’ll answer this question from my experience. I run a book promotion site for self published authors and each submission has four optional links available for each book. Of the last 200 books that have been published on the site, only one included a link to Smashwords. Two included a link to B&N and exactly zero included a link to Apple. Of course all 200 included a link to Amazon.
Third question. Do self published authors themselves buy ebooks from Smashwords? Or Apple? Or Kobo? Or only, by habit, from Kindle?
Fourth question. There were 43,000 free ebooks on Kindle on 27th December, all being offered by KDPS enrolled authors. But do any authors who are not in KDPS think about offering a free book through Smashwords? It’s easy and comes with no strings attached. Just change the price to free for as long as you like.
Fifth question. What do self published authors expect from Smashwords? Miracles?
Yes. I agree. A lot of self published authors don’t sell many books on Smashwords or its distribution channels. But it’s easy to understand why, isn’t it?